How Startups Can Drive Growth With A Single Sentence
Startup growth can be built on one sentence – the startup value proposition. It is why the customer chooses you over every other option, and is the single most … Your value proposition or expectation...
View ArticleExplaining The Real Growth-Hacking. Yes That’s Really The Title.
You might associate “growth” with “growth-hacking”. But you’d be wrong, well at least partially. Growth hacking isn’t about PR or some great viral loop or ‘insert _______ tactic here’. It’s a...
View ArticleWhat?! Don’t Have A Chief Customer Officer (Advocate) Yet…
Imagine this. You’re fighting a parking ticket, waiting for your turn in court. You witness a divorce proceeding (never mind for a moment that you’d never actually witness family court fighting a...
View ArticleHow IBM Analytics’ Nancy Hensley Grew Revenue By 200% by Doubling Down on...
In this week’s episode, I’m chatting with Nancy Hensley, Chief Digital Officer over at IBM Analytics. We talked about how she and her team have used customer feedback to improve user experience and...
View ArticleSurvey Teardown: LinkedIn
Our surveys are crying for help. They are generating unreliable data (often without companies knowing) and are miserable to take. Most likely (and sadly) you’ve been the recipient of some unwieldy...
View ArticleHow Enjoy Discovers Game-Changing Product Insights With Their User Research...
Welcome to the first episode of Teaching Thursdays, a new video series from Instratify where we collaborate with some of the top minds in user research to teach you step-by-step how to: Do, analyze, or...
View ArticleThe Beginner’s Guide to Actionable UX Research for Non-Researchers
UX research (aka design research, customer research or user research) has become a defining characteristic of highly successful and profitable startups and companies. From brands like Nike and Adidas,...
View ArticleHow Adobe Cultivates Customer Empathy To Build Better Products With Thibault...
In this week’s episode of Starving for Insight, I’m joined by Thibault Imbert, Director of Growth for Adobe’s Creative Cloud division. We sat down to chat about customer empathy: what it is and how...
View ArticleThe Complete Guide to User Research Software & Tools
Are you overwhelmed trying to collect, analyze, and share customer data and feedback to inform your strategy, and trying to find user research software to support your efforts? If so, you are not alone...
View ArticleMake Your Company ‘Obviously Awesome’ With Global Positioning Expert April...
In this week’s episode of Starving for Insight, I’m sitting down with April Dunford, CEO of Ambient Strategy and best-selling author of Obviously Awesome: How To Nail Product Positioning, So Customers...
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